7 Benefits of Social Media You Can’t Afford to Ignore

Written By Marielle Baylis
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Many people have a love / hate relationship with social media. 

BUT once you know how to use social media to your advantage the benefits you can reap are boundless.

I saw a fantastic infographic by Three Girls Media on the Social Media Today website a while back and it really struck a chord with me.   It proves just how valuable social media really is.

If you are on the fence about whether to hire a social media manager to take your business to the next level, then read on.   Social media is so much more than an admin job and the below points illustrate this beautifully.

Text that reads - 1. It is cost effective

Social media is free!  You can post as many times as you like, and it won’t cost you a penny.  You can combine it with other marketing strategies you have in place for a comprehensive strategy.

Text that reads - 2. It provides authenticity

 When social media users see an ad, they know that someone is trying to sell them something.  However, non-paid updates allow businesses to provide a genuine look into what your company represents and its core values.

Text that reads - 3. It complements advertising

Research shows that 81% of consumers research a business on the internet before buying from them.  While running ads always update your social platforms with interesting, quality non-paid content.  This will only strengthen your advertising efforts.

Text that reads - 4 It fosters your creative voice

Social media is just that, social.  You can be a bit more experimental with your tone of voice and creativity.  This allows your businesses personality to shine through. 

Text that reads - 5. It provides a perfect platform for customer care

Social media platforms provide the perfect platform to give customer care.  63% of users now expect customer service via social media.   

Text that reads - 6. It builds engaged communities

 When you regularly update your social platforms, users learn about your company.  When a follower interacts with your company, their social contacts see that they endorsed you.  Over time, this builds an engaged community in a way that ads can’t.

Text that reads - 7. It helps your SEO

Updating your profiles regularly can help you to show up in relevant search results. 

So, to summarise, a well- executed social media strategy can do the following:

🌟 Build incredible communities

🌟 Provide fantastic customer service

🌟 Complement advertising campaigns

🌟 Give your business an identifiable voice and character

The list goes on…

It is an investment but try to think of it as a piece of equipment that your business couldn’t possibly function without. In these digitally charged times, I’m not sure there are many businesses that are truly thriving without a social media presence. 

So these are the key things to check in order to give your Instagram bio a New Year facelift.

If you want to give your Instagram profile a ‘full works’ glow then I offer a few freebies, services and courses that will help you achieve this:

Freebies:

Services

  • 1:1 power session - where we can either spend an hour of training on a subject of your choice - ie Reels, content planning & strategy, Facebook and Instagram ads, Instagram Shopping etc.

Courses

  • Instagram Growth Club - Latest cohort launching in January 2023. A 3-week video-based course for Instagram beginners or seasoned Instagram users that need help rediscovering their IG mojo.

I hope this has helped illustrate how awesome social media really is! 

Marielle x

Marielle Baylis
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