Brighton Etsy
Instagram Shopping Masterclass
The Brighton Etsy Team are a friendly, supportive, location-based team of 1,000+ Etsy sellers based in Brighton and East Sussex. The team hold regular meet-ups to educate, exchange tips and organise local events for the maker community.
The Brief
I was asked to host an Instagram Shopping masterclass for the Brighton Etsy Team and their maker community. The masterclass needed to cover top tips that product-based business owners could implement to optimise their Instagram accounts and Shops ahead of the busy Christmas period.
I know first-hand that Christmas is one of the busiest times for Etsy sellers and creative business owners/makers, and know how important it is to fine-tune your Instagram strategy ahead of this period. So to prepare the Brighton Etsy Sellers I covered all manner of Instagram tips to help them optimise their Instagram accounts and get prepped for a busy Q4.
On the day, we had a full house of 35 business owners. There were loads of lightbulb moments for the attendees with everyone leaving inspired and ready to take on the busy festive season.
The presentation:
Included top tips on how to turn browsers into buyers and make it as easy as possible for Instagram users to purchase your products.
We covered:
Optimise your bio to increase your account visibility
The importance of planning and scheduling your content – best strategies
The importance of calls to action & hashtags
Optimise Instagram Shopping for Q4 – Where & how to tag your products for optimum reach
Commerce manager insights – how to use this golden information
Q&A at the end
The Results
The Etsy Sellers gained a great deal of clarity on the day, having lots of myths busted plus they discovered lots of hidden gem Instagram Shopping features that they didn’t realise were available to them!
The feedback was fantastic and everyone left inspired and pumped
“A great Instagram workshop for the Brighton Etsy Team. So many sellers have said how brilliant it was.”
“This masterclass is so helpful. I feel inspired and definitely more confident now. I’ve already implemented a few of the tips!”
“Brilliant workshop! My Etsy shop has been closed for a while as I had lost my way, but this session has left me full of creative fire. If you get the chance to do a workshop with Marielle grab the opportunity, you won’t be disappointed.”
“Thank you so much for a stellar workshop, Marielle. So many useful tips!”
If your business could benefit from group social media training, please get in touch
I would love to help.