The Design Trust
Instagram Group Training Sessions
The Design Trust Business Club is an online business school for ambitious creatives and makers. The Business Club membership provides practical and strategic business knowledge and step-by-step action plans to its 200-strong members, as well as inspiration and real confidence boosters for the creatives to take their business to the next level.
The Brief
I was invited to host two Instagram training sessions for The Design Trust Business Club members, to help their creative entrepreneurs make the most of their social media presence.
The workshops:
March 2024: How to Thrive on Instagram in 2024 – A deep dive into the latest strategies for increasing reach, engagement, and sales.
October 2024: Last-Minute Social Media Tips for Christmas Sales – A fast-paced session packed with quick wins to boost festive sales.
Each interactive, hour-long masterclass covered practical tips on using Instagram’s features strategically. From Reels and Meta ads to Instagram Shopping, I shared actionable insights tailored to small creative business owners. Both sessions wrapped up with a 15-minute Q&A, where I answered members’ burning questions and provided personalised advice based on their requirements.
Each session was recorded and uploaded to the Business Club’s online hub to ensure ongoing value, allowing members to catch up anytime and revisit key insights as needed.
The Results
The response to both sessions was fantastic! The attendees were highly engaged, with many even testing out the tips in real-time during the masterclasses, which was amazing to see.
Following the training, Design Trust Business Club members reached out to share their wins, with some seeing direct sales from implementing the strategies right away. The sessions not only delivered powerful results but also reignited the attendees’ excitement for Instagram, giving them confidence and clarity on how to show up consistently and make an impact.
“Marielle hosted a ‘How to Thrive on Instagram in 2024’ online workshop for our Business Club members - creative business owners working in all disciplines. The session was lively, well-presented, clear, fun and really informative. Our members were sharing content around her new ideas on Instagram as she spoke! Some with good results. Highly recommended. Thank you, Marielle.
Marielle also recently shared her ideas for using social media for Christmas sales and it was wonderful. Again we got great feedback from our community of creative business owners. She has a lot of fans at The Design Trust.”
If your business or membership could benefit from group social media training, please get in touch, I would love to help.