Marina Hughes Interiors

Instagram Management, Boosted Posts & Lead Generation Advertising

Marina Hughes Interiors is an interior design studio that works on private residential properties and commercial developments. Their goal is to create one-of-a-kind interiors inspired by art and elegance, that marry their client’s lifestyles, requirements and personal tastes.

The Brief

Marina Hughes Interiors appointed me to manage their Instagram account on their behalf.

Their goal was to create strategic content that would attract and build an audience of ideal clients who would become warm leads for their design services.  The content needed to speak to high-net-worth clients passionate about exquisite, high-quality interiors.

I created a full strategy for the business’s Instagram content that included a full suite of Canva templates that would give the brand a clear, recognisable visual identity.

I devised a strategic content plan to be tested utilising all the Instagram features at our disposal. The content was designed to increase engagement, build trust, and drive clients to the website to learn more about the brand and book a complimentary consultation.

This strategy was measured and tweaked regularly based on the results of the monthly reports. 

As well as using organic engagement to grow the account, we also incorporated a strategy for boosted posts to grow the account steadily by advertising to targeted audiences.

In addition to boosted posts, I also built lead-generation advertising campaigns designed to target specific audiences. The objective here was to direct leads to the complimentary consultation form on the website.

The Results

Marina Hughes Interiors came to me with a relatively new account of 309 followers with minimal strategy and a mixed aesthetic.

The account now creates content that follows the company’s brand values and attracts an engaged audience of interior enthusiasts who engage with their content regularly.

The account has grown steadily over a year reaching an audience of over 6500 interior design and renovation enthusiasts.

Years results

Growth +2030%

Reach +1050%

Profile Visits +397%

Website clicks +875%

The low-budget lead generation ad campaigns have generated several complimentary consultation bookings which have converted into high-ticket interior design projects. Resulting in considerable ROI for the studio.

The Marina Hughes Interiors Instagram account is now an integral part of the lead nurturing process for the company’s high-ticket design services. Consistently directing traffic and leads to the website to convert into consultation bookings.