Think Shape App Launch

Instagram Account Set Up, Launch Strategy and Management

Think Shape is a pioneering new app created by stylist Anna Berkeley inspired by her 28 years of knowledge working in the fashion industry. The app teaches consumers how to dress for their unique body shape saving them time, money and stress.

Using Anna's Body Map process, consumers can understand exactly what will fit them properly and what really suits them.

The Brief

Claire from Studio 5 Social and I worked on this fantastic app launch together. The objective and goals were to set up both Instagram and Facebook accounts using the new brand guidelines and optimise them for maximum SEO. Pre-launch we created a bespoke social strategy that would fulfil the objectives of the launch which included creating optimum brand awareness and a buzz around the new app, populating the account with informative and valuable content and growing the mailing list ahead of the app’s launch.

The finishing touches were being made to the app in the meantime, but apps take time to get right so our job was to keep momentum and interest up until we could press go on the app.

The Results

We launched the social accounts to a hungry fashion crowd who were eager to know more about the app. We were able to collaborate with Anna Berkeley’s established Instagram account to promote our launch content which allowed us to spread the word quite quickly with the app’s target audience.

With Anna being a well-known fashion stylist and journalist, our content was adored and shared by the likes of Jane Shepherdson, Lorraine Candy and Amanda Lamb to name a few.

The account gained a following of 600+ organic followers by its third week before the app had launched. This was then boosted with a set of boosted posts which grew the accounts following further with Instagram audience members with aligned demographics and interests.

Before the official launch, we handed the reigns over to the newly employed Think Shape in-house team who have been doing an absolute sterling job. The account is going from strength to strength on a daily basis.

Both Claire and I are very proud of this special project!